We all want to make our customers happy. To do that repeatably, and at scale, isn't easy. You need to design your people, process, and technology that creates exceptional outcomes over and over again. It needs to adapt to a changing set of technologies, market forces, and competition.
It starts with a mindset of customer-centric design: walking in your customer’s shoes, understanding where they’re at and working backward from there. Adopting that perspective as a core tenant is key to helping your customers reach see success and growing a better business.