SaaS Customer Success Blog

On the SaaS Adoption Curve: When to Solve for the Current Customer

To aggressively oversimplify the world of SaaS, there are two potential goals of a product: solving for the current customer, and solving for the future customer. In this post, I'm going to explain how to map these goals against the classic S curve of adoption that represents the market’s reaction to a new technology.


First, I'm going to re-label the S curve a bit and re-frame it in terms of customer experience goals for a product.

Topics: SaaS customer success user experience fake MBA stuff